The global economy in 2013 is as competitive as ever before, and the challenge to compete at the business level is becoming increasingly demanding. Due to this, technology is leaned upon heavily to keep operations where they need to be in order to satisfy customers. While this isn’t an obstacle that businesses can’t overcome, it does force them to act accordingly when organizing their infrastructure, particularly where technology is considered.
The technology sector of a business needs to be calculated and properly designed within a business model. If it isn’t, the business can’t expect to keep up in a marketplace that seems to change by the second. Customers won’t wait around if a process isn’t dialed in at every tier.
Below I list the main ways that businesses can thread the mandatory types of technology within their approach, with the goal of reaching functioning potential.
High-speed internet access
Any business that wants to compete in 2013 must have high speed internet. Whether the company uses a massive amount of bandwidth or not, it’s important to make sure that the appropriate internet connections are and will continue to be available. It’s also a good idea to acquire an internet service that has a high level of scalability. As a business grows, the ability to adapt quickly to a changing environment that demands a higher level of technology can set one company apart from another. Certain providers offer this, and others don’t.
Internet is everywhere, and it needs to be not only intertwined within a business model, but very efficiently so.
Adequate data management and security
The global market operates on the communication of data across many mediums of communication. That information and data has to be stored somewhere, and while it depends on the particular business with regards to an insource or outsource preference, data needs to be managed appropriately. Similar to internet, any data management and storage strategy needs to foster a component of scalability. If a company outgrows the on-location servers it uses to house all of its data because the leadership failed to prepare for the growth, the transition period to a new strategy like the cloud can limit operations. This isn’t acceptable in the modern world.
Data management is very important and directly correlated to business success. It’s also critical that technology leadership holds a high standard regarding data security. Whether it’s focusing on software development or even hiring a technology consulting company, data organization is always a priority.
Remember when the store front of a business was the deciding factor as to whether or not a customer decided to come in? Well, in 2013 that door is now a website. The shift to internet is completed. A business website can literally make or break a company’s success in the market. Some things leaders should aim for with their website:
- Usability: The website needs to be easy for customers to use. It should also foster portals for back and forth direct communication between business leaders and the public.
- Marketing and SEO: The website needs to be easily found. A business should do their best to rank for certain keywords that their business wants to draw customers with. The only links going to the website should be quality and relevant. The brand needs to get out there somehow, and online marketing through a website is a good place to start.
The website is the face of a modern business. It needs to look and feel appropriate to capitalize and reach potential. If a customer stumbles upon an outdated or lackluster website, they will immediately develop a less-than-ideal opinion of the entire operation.
Technology is the virtual nuts and bolts of a successful business in 2013. While each and every operation is different, these are three ideas to strongly consider for any leader out there wanting to maintain pace with the competition through a changing environment.
Adam Kinsey writes about software development and all things technology.