Ensuring your customers’ data
It is very important that your “site” is secure. You will need to protect customer data such as credit card and bank account information from others. If your site is safe, it makes a big impact on customers’ security, but will also increase your market value and would attract more customers to your website.
It gives peace of mind to have a secure website and the following article provides in-depth information about the methods you can use to keep your customer information safe from any hacking threat. This will not only help attract more customers, but will also help to create a relationship based on trust and loyalty.
Use of SSL Certificate
An SSL certificate is based on a server to browser technology. The SSL certificates are enabled by installing it over the server and allow the server to use SSL. There are certain things that the user can look for when he or she makes payments via your website, which includes padlock and presence an ‘https://’ instead of seen more often “http:// ‘, the extra’ s’ here means safe. The padlock communicate with your customer that all sensitive information such as bank details of the customer, shipping address, credit card information etc. when the server via an encrypted channel is secure against hacking threats and thus protects user information in the best possible way. This would mean that, even if it is intercepted on the way of an errant user or malware, is not to be read as a result of the encryption.
Put a secure Site Seal on the website
A site seal is something that gives the person confidence in the safety of the site. A security seal is a visual element to your site, which means the site is secure and free from any hacking threats. Apart from padlock and URL security seal acts as an additional security method to the customer. On clicking on the seal, the user will get information about all the steps the website is taking to make it safer. Safety is a feature that can help convert a casual visitor into a buyer. A casual visitor would gain confidence in the website by getting knowledge about the methods ago is implementing to protect sensitive user information.
Use SSL Everywhere
Most websites use an SSL only for the page where the customer makes the payment, but it is a wiser choice to use an SSL certificate to all pages where users can post any information to ensure that it not only bank or credit card information, but also other information such as shipping address, phone number, etc., the customer is secure.
Using EV SSL
EV SSL stands for Extended Validation SSL. An SSL shows a padlock and change the website URL ‘https://’. EV SSL not only does what SSL does, it also shows a green signal at the top of the browser, where the user enters the address of the website. Most e-commerce portals and social networking websites are using an EV SSL to increase the security. This will also attract more customers if they are aware of what the green bar stands for. Information on EV SSL and how to identify it can be added to the security seal and can be accessed by the customer when he or she clicks on the seal.
If software update
Despite all the steps taken to improve the security of the website, new vulnerabilities are exposed every day. There are methods developed to counter all forms of security. Technical security companies are also able to design new and improved security methods. It is also important that you keep on installing the updated versions, so no vulnerabilities on your website are always exposed.
Effective password and access to technology
You should have an effective password policy for access to the control panel, various tools and FTP. This helps to put an extra layer of security.
All the above steps, if taken can make your website more secure and would help to gain confidence in your customer.
Mellisa Smith likes to write, share, chat and make friends online. Her favorite subject is computer, technology and online business security. She writes for many blogs and websites. She likes to share her thoughts and content with people and wish to receive comments and suggestions from them.