The rise of the Internet had a significant influence on how modern businesses function. The availability of online resources affected almost all areas of business and it almost completely transformed sales and marketing. Modern marketing teams increasingly turn to the Internet instead of focusing at traditional media as a means of promotion and data collection. The influence of social media services and their usage became crucial for any organization that strives to keep its business up to date with market requirements.
In order to stay in touch with the customers and meet their needs properly and accurately, every business needs to track and monitor people showing the interest in their product or service. E-mail, social media profiles, telephone numbers – all these became regularly used channels of communication with the consumers. Now it became much easier to actually stay in touch with the consumers but managing these relations required advanced technological solutions for customer relationship management (CRM).
CRM software in cloud
CRM refers to technological solutions for managing business processes related to clients, prospects, sales, technical support etc. In a certain respect, CRM is about strategy rather than about technology but benefits of technological solutions are numerous. CRM is highly important for SMBs and with cloud computing it became even easier to start using it.
Cloud computing is often very closely connected with CRM. This is mostly due to Salesforce.com and their promotion of inexpensive and efficient cloud-based services. They proved that CRM software integrated with cloud computing makes a perfect solution for SMEs to manage their business. CRM applications offer plenty of features that facilitate data management and communication with the customers. Cloud makes it accessible and – perhaps even more importantly for some SMBs – affordable. This means that the most efficient solutions can be adopted even by the companies that don’t have much financial resources or non-profit organizations.
CRM a gateway for SMB cloud adoption
These advantages made CRM software most popularly adopted cloud solution in the past couple of years. According to a research carried out by DELL and Techaisle a large number (38%) of examined SMBs stated that they noticed an increased efficiency and employee productivity after adopting cloud services. The research also points out that the trend of adopting cloud applications will continue to rise. What’s more, adoption of cloud-based CRM applications is often only a first step SMBs made towards a broader adoption of other cloud applications. The research showed that CRM cloud applications have the highest penetration of all the other cloud services – 55% this year after 34% back in 2010.
With business solutions like cloud-based CRM software, majority of SMBs can get an opportunity not only to boost their efficiency but to be introduced to the world of cloud computing as well. The benefits of the cloud are numerous and the features offered are often a key for achieving a maximum efficiency and profit. After deciding upon corresponding CRM software vendor it gets much easier to consider adopting other applications they offer. Though there are still certain issues revolving around the cloud, its adoption is not likely to slow down in near future and SMBs should only expect further improvements both in CRM systems and the whole cloud concept.