Cloud-based services have exploded over the last couple of years and made it possible for users to perform different kinds of activities using the Internet connection only. The most commonly provided cloud computing solutions are software, infrastructure and platform as a service but there are a number of other services that are offered on demand.
Since the Internet became a common item in every home the access to music files became much easier. Through iTunes and similar services it is now possible to purchase and download almost any kind of media file and store it in the cloud. There are many companies that provide music on demand – from giants like Google and Apple to the smaller ones such as Spotify that is equaly popular among users. These services allow users to download or stream music to their devices but an Indian technology and licensing company Audiosocket went a step further. They made a platform with 33,000 songs by 1,900 artists that could be used in commercials, photo or video sharing services without a developer having to deal with licensing. They just choose a song and Audiosocket does the rest.
To watch an online movie requires nothing but a decent Internet connection and this is what made online movies popular among users. As is the case with cloud music, companies offering movies on demand are numerous but some of them thought of a wider application of cloud services in this field. Movie Cloud is another service that introduced innovative approach to on-demand movies. They found out the ways to offer a platform for creative people who have no resources to promote or sell their work. Movie Cloud is a platform intended for both moviemakers and moviegoers. Authors from all stages of movie making process are gathered in an online “office” where they can find collaborators and share their ideas. This makes it possible for independent movies to be shown and promoted to a wide international audience.
Cloud in gaming has recently started getting more and more attention. Though online gaming has been popular for many years, cloud-based games have become a true heaven for gamers of all kinds. The biggest advantage of games stored in cloud is that they don’t require special hardware equipment so the game would be streamed to a device. Therefore it is possible to play advanced games with excellent graphic and sound quality even on tablets. There are many assumptions about the future of cloud gaming. CEO of one of the major cloud gaming companies Gaikai said for Forbes that he sees cloud as a future of gaming. Ron Haberman, CEO of CiiNow also believes this but he points out that so far the problem with wide adoption of cloud games was performance in general.
The benefits of moving media files and entertainment services to the cloud are obvious – they become available to the widest possible audience. However, many were rightfully worried about the ways this might change the entertainment as we know it. Some of the most commonly discussed issues are:
– Global entertainment industry profits
– Future of the cinema
What happens in future remains to be seen. Considering the current direction of development of cloud-based services we may assume that these technologies are to advance a lot. Cloud solutions are likely to change many of our habits in future and therefore it is important to adapt to these changes and develop strategies for a cloud adoption on a broader level.