For six years Box has been dominating business cloud market and it is still moving forward. Box people decided to take two important steps that will provide them with a stable position in the cloud.
On Tuesday, June 19th Box announced they were expanding their business to Europe. They are about to open an office in central London and they hope this will help in creating a better user environment for the European customers. Even though this is their first concrete step towards a globalization of their business, the fact is that Box has had international users for a long time.
The move to Europe is Box’s attempt to maintain a competitive position in the cloud market and with the competitors like Dropbox and Google Drive this is not an easy task. Regardless of the immense popularity of these two, Box is undoubtedly still one of the major players. Its main differentiator is its focus on enterprise collaboration. Unlike Dropbox, which is mostly focused on small businesses and individual users, Box offers a variety of features that facilitate professional collaboration. This includes content and task management, online workspaces and many others. Besides this, it doesn’t offer a free account, though it is possible to log in for a 30 day trial.
Founded in 2005 in Los Altos, CA, Box currently provides a data sharing platform for more than 11 million users inside 120,000 businesses. Some of the most notable companies that are using Box are Proctor & Gamble, Pandora and Six Flags. Besides these, there are many Europe-based companies that already use Box even though it has never deployed any special tactics for the European market specifically. According to Box CEO Aaron Levy, now is the time for them to correct this and try to make Box a more suitable service for their potential European customers. They plan to include customer services in French, German, Spanish and other languages in order to facilitate the use of the program.
Partnership with HP
Another announcement that was made the same day provided a lot of media attention for Box. Namely, after the first contract the two companies signed in 2011, Box is renewing its partnership with HP. According to the HP news release on the contract:
“Customers who purchase select HP Compaq Elite and HP Compaq Pro business desktops will have access to special offers from Box that include increased storage capacity and enterprise sync for enhanced collaboration and content management in the cloud.”
Both of these companies focus on improving customers’ technological experiences. They are aware of how significant IT improvements are when it comes to a professional collaboration. The cooperation of this kind brings double benefits – to both the users and the companies.
With all the publicity Box has got in the previous period, it might be said that they are doing the right thing. They are keeping their focus on important things and are making positive changes in the world. Though giants like Dropbox and Google Drive might remain the official leaders in the industry, there is certainly a plenty of users in the world who would find Box a much more suitable solution for their needs.