When Apple launched iCloud in October 2011, MobileMe users were offered 20GB of free storage space if they decide to move to the new service – iCloud. The initial expiry date for those who accepted the offer was June 30th but in May it was extended to the end of September this year.
This week Apple started sending notification e-mails to all the former MobileMe users to remind them that their exclusive 20GB of free iCloud storage space is about to expire. Users are requested to either delete all the files that exceed 5GB of storage or upgrade to paid accounts to continue using additional storage. In case a user doesn’t delete files to free up storage space, iCloud will stop backing up their files and prevent them from saving anything there in future. Basically, the data would remain in iCloud but users might face paying unwanted charges if they don’t delete their files.
For those who decide to upgrade their account, the pricing plans start from $20 for 10GB, $40 for 20GB up to $100 for 50GB. This space doesn’t include 5GB of free storage that all the users get when start using the service, so users practically pay for 15GB, 25GB or 55GB.
MobileMe was Apple’s paid online backup service launched in 2008. Last year, Apple launched iCloud – cloud storage and backup service that includes a greater set of services and offers 5GB of free storage space. Apple hoped to tie former MobileMe users by giving them 20GB of extra space and considering all the advantages of iCloud they have probably succeeded in this. Apple used to charge $99 a year for 20GB of MobileMe space but now with so many competitors in cloud storage market, the prices had to be lowered. iCloud pricing plans are better than what MobileMe used to offer and this might be one of the major drivers for users to stay with iCloud.