Another proof that on-demand services are getting more and more popular is the recent announcement about collaboration between AMD and cloud gaming company CiiNow.
AMD is California-based company that develops computer processors and related technologies. This week they announced the investment into CiiNOW cloud gaming technology company, which was quite an expected move after Nvidia launched Geforce GRID and connected it with Gaikai in May. Cloud gaming industry is expected to reach 81 billion by 2016 and it seems reasonable that big companies fight for their piece of cake in this field.
CiiNOW develops cloud computing platforms for publishers and retailers to enter cloud gaming market. This week they announced a general availability of their new computing platform hoping that it would represent a step forward for the whole cloud gaming industry. With AMD they plan to further improve online gaming experience by using AMD’s Radeons graphics chips as a standard part of the platform. Both companies hope to create a better service but it is quite expected that they will have quite a good profit as well.
Cloud computing as a technology trend grows in domain and strongly affects many aspects of our lives. It is quite often related to business but it is not exclusive to this category. What’s more, a great part of cloud interactions refers to music, movies and gaming. Many cloud providers offer services for fun and cloud gaming increasingly gets popular among these.
Cloud gaming refers to game applications that are streamed to a local device, while its infrastructure is stored on remote servers. It is generally found to be a great form of gaming experience since the game can be accessed from different devices in full quality with no need for installation. Thus it is possible to play a high capacity game from a low capacity PC or even tablet computer.
Many believe that cloud gaming will be the console of the future which is a reasonable expectation considering how popular this service becomes. In his interview with Forbes Ron Haberman, CiiNOW CEO, says that he believes cloud gaming is still to develop “I think it’s going to become a player in the console space, but before that it’s going to be a key player in the generic set-top box space.”